Essential Features of a Best Ecommerce Website
Give the user flexibility to search for the products that they’re interested in. If the search bar suggests results, that will help you sell more by sending traffic to those specific products or categories. Highlight obvious promotions as well on seasonal holidays, which can make more traffic to particular parts of your website.
Displaying user’s related products similar to the product page they’re viewing is a better way to increase your sales line. Using this type of feature can influence users to spend more time and money on your website by showing them products that are like the ones they’ve expressed interested in as opposed to just a random of assortment of products from your website. Furthermore, implementing social media share features on your product pages so you can leverage customers to show your products to friends and colleagues is a great way to get products that are relevant to an audience’s interests on their radar for the first time. Even Though users can always do this manually, having social share buttons dramatically increases the chances that someone will share a product with their social networks.
By providing the users with the ability to filter through your category pages based on prices, popularity, gives a best user experience and it is an essential tool for any website to have. Customers will not like to click on each and every pages, so fix a “View All” option to make things easier. Use a quick preview option to help your customers to make their decision easier without entering into the page.
It is a must to provide all of your product details about each of your products in a concise manner. When products, sizes, or colors may go out of stock, so make customers to sign up to be notified of when the particular product becomes available. This way they are less likely to go to a competitor, and it shows that you care about serving their needs.
Dynamic Shopping Cart
Our best ecommerce website development are enhanced with mobile-optimized technology so that the owner not only uses the websites to promote their product but can also give the customers with same experience in the Smartphone space by allowing the users with easy drag and drop options. That makes the user to drop their items in to the cart and to check out later on with payment
When maintaining an eCommerce website, you must be handling with sensitive customer details like credit card details, plus snappy customers. So, your site should be much more faster than other competitor websites with secured payments and shipping facilities that shows when will the customers order reach their hands.
Clicking the final “submit payment” button for many customers can be a very stressful moment. Calm their nerves by not only displaying a payment confirmation page, but also by sending them an email confirming receipt of their payment. Provide your customers with tracking information once their order has shipped as well, so that they can feel at ease through the final step of the transaction.
How to Build a Successful and Best Ecommerce Website
Each page of your website should have a specific reason.
For instance, your homepage must persuade users to click through to your categories, or straight through to a product page. From there, your product page should answer any remaining doubts users may have and satisfy them to make a purchase. Your shopping cart page must be easy for checkout process and have options like an email that helps to make sure shoppers that the transaction was successful. Keep this in mind when planning out the various types of pages that you’ll have on your e-commerce website.
Encounter methods to make it very simple and attracting customers to contact you and get in touch with you directly.
If your contact information is not visible to your customers and they have to search your website for contact details, it can make lose on your sale. Outside of indexing your location and phone number, you can also deliver reviews and comments of the products for users to read, as well as user perspective content like customer testimonials that highlight satisfied customers that use your products.
Look for the ways to bring users back to your website feasible possible.
Many people are visiting various types of websites to buy for a particular product. Preferably, if a user visits your website more times, the more likely they are to make a purchase. A better way to make users back to your website is with punctual emails that projects the new arrival products or seasonal sales that. If a trending item is out of stock, you can seek users’ emails and notify if the item back in stock. By doing this, except servicing their requirements but showing them that you care about their experience than selling them a product. Furthermore, you also have their contact information for future email campaigns.
Make the checkout process that is simplified for your visitors to purchase your products.
It has been proven that the more jumbled and complicated checkout page makes the customers exit your site. As well as maintaining a simplified checkout process, work to make your customers clearly aware of extra costs such as flat, expensive shipping rates that could hamper a potential sale. Add your trust symbols like McAfee or VeriSign badges on your website in order to show that your checkout process has been verified and is secure in order to help ease any fears that potential customers could have when shopping online.
A website is only a helpful e-commerce tool if it is functioning correctly.
Make sure that your hosting plan is reliable and that it has the ability to handle any future needs your website might have. Your hosting plan should grow your business and orders grow, and if your plan is lagging behind and delaying your shipping or curtailing potential sales, you need to upgrade immediately. Being skimpy on a hosting plan that is not suitable to handle the number of orders coming in will negatively affect your reputation and lead to decreased sales figures.
Designing an Effective and Best Ecommerce Website
Keep the design of the website as clutter-free as possible. Give users a clear idea of where they are within your website structure with features like breadcrumb navigation and dropdown menus. Also make sure to add elements such as a consistently visible shopping cart through a user’s time on your website so that users know exactly what they have in their cart and how much it costs.
Keep your site from being overwhelming to visitors by avoiding too much information within a small area. On a product page for example, the image of the product, its title, description, availability, price, and similar products are the main elements you need – and adding more will only distract users.
Build Brand Recognition
Whether it’s your colors, your layouts, or style guidelines, keep consistent branding across your website so as to avoid confusing your visitors about who you are as a brand. For example, if you have a variety of different colors used for the same call-to-action button, it may cause a drop-off in sales simply due to the uncertainty that customers experience with the inconsistency of your design.
If you’re not sure where to start, looking at major ecommerce websites and borrowing techniques that seems consistent across many of them is a safe place to start. This is because major websites test their designs over and over again to find out what generates the best results. Some of their techniques can be borrowed for your website, but obviously should be paired with unique design elements like the iconography and imagery standards of your business.
Each page where a specific key action is required from a user should have a strong call-to-action, which indicates to the user to take the next step toward accomplishing a goal on the page. A good call-to-action may be “Add to Cart”, “Checkout”, or most importantly, “Submit Payment”. It’s important that you do not have more than one primary call-to-action per page. Secondary calls-to-action are good to have as another choice when a user is not quite ready to commit to the primary goal completion, but should be positioned in such a way that it is used but doesn’t detract from the main goal of a page. For example, they may be willing to download your software demo, but not ready to purchase your software. Rather than lose visitors, keep them on your website for a few more minutes by offering them secondary options.
Back-end of a Strong Ecommerce Website
The ability to control your metadata is crucial when trying to get your website to rank well for various relevant keywords in search engines. You should be able to customize the title tag of every page on your website as well as easily create rules for types of pages to help handle title tag creation.
A sitemap.xml file tells search engines about all the pages on your website and ensures that those pages get crawled. However, you don’t want to have to write the page title of each and every product on your website. Instead, creating rules for each product will help you optimize a large number of product pages all at once.
As the owner of your website, you should have a place where you can review all pertinent information regarding how your site is performing. Your website’s dashboard should be customizable and offer summary information about stock items, information requests, sales figures, and e-commerce performance metrics. By having a comprehensive understanding of the status of each sale that comes from your website, shipping orders, and customer information, you can consistently update product colors, sizes, and descriptions to decide which categories or subcategories to feature on the home page or navigational menus based on your customers’ purchasing patterns.