The e-commerce revolution has given businesses various avenues to sell their products, with Amazon being a popular choice. While Amazon offers unparalleled reach, creating and managing your own e-commerce website has distinct advantages.
Levels N Curves Creative Studios understands the power of a bespoke e-commerce platform, offering expert website design and development at an affordable price.

The Amazon Marketplace Advantage:
The Amazon Marketplace has undeniable merits:
Unrivalled Reach: With hundreds of millions of active users, Amazon offers access to a massive, built-in customer base.
Credibility: Amazon is a trusted e-commerce giant, and simply listing your products there can lend your brand credibility.
Fulfilment Services: Amazon provides fulfilment services, allowing you to outsource shipping and customer service.

The Downside of Amazon:
However, there are downsides to relying solely on Amazon:
Limited Brand Control: On Amazon, your products are displayed alongside competitors, making it challenging to establish a unique brand identity.
High Fees: Amazon charges fees for each sale, and these can eat into your profits, particularly if you’re selling high-volume, low-margin products.
Fierce Competition: The Amazon Marketplace is highly competitive. It’s challenging to stand out and build a loyal customer base.
Lack of Data Ownership: You don’t own customer data on Amazon. This restricts your ability to build a direct relationship with your customers.

Why Your Own E-Commerce Website Excels:
Now, let’s explore why creating your own e-commerce website trumps relying solely on Amazon:
Brand Control: With your own website, you have complete control over your brand’s presentation. You can customise the user experience to reflect your brand identity, and no competitors will divert attention from your products.
Higher Profit Margins: While there are costs associated with running your e-commerce website, the long-term benefits often outweigh the initial investment. You have more control over pricing and can offer promotions without Amazon’s restrictions.
Customer Data Ownership: On your website, you own all the customer data. This data is invaluable for marketing and building customer relationships.
Flexibility: With your own e-commerce website, you can tailor the design, layout, and user experience to meet your unique needs. Amazon’s templates and constraints do not bind you.
